Leading Customer Persona Development Experts

Customer Insights Consultant with 15 years of research experience across agency and client sides. Founder of Makeable Consulting, where we help growing Canadian businesses understand their customers through CX consulting, qualitative research, and quantitative research. Background in fintech, retail, and eCommerce. Specialty: helping businesses replace gut feeling with real customer data.

Leader in Marketing & Communications Strategy, Brand Development & Client Management. I possess a unique blend of cross‑functional expertise to provide innovative, results‑oriented solutions coupled with a strategic, creative, and proactive mindset. As an inspiring, loyalty‑ and trust‑building leader, I have built and led teams through change management with passion, collaboration, and innovative thinking. My background as a leader in sales and marketing, cross‑functional project management, and team and employee management, across both for‑profit and not‑for‑profit organizations, makes me a versatile and impactful professional able to drive organizational growth, strengthen brand presence, and deliver measurable results in fast-paced, dynamic, and evolving environments.

Mark MacDonald is a seasoned strategist and creative with 4 decades of expertise in powerful Branding and Marketing Communication based on reliable research. He's the go-to guide for effective church communication, branding, and logos. As a bestselling author, engaging speaker, and founder of BeKnownforSomething.com, Mark empowers church leaders to communicate with impact.

Hello fellow human, robot, or occasionally sentient algorithm. A few mantras I keep coming back to: in all cases, it depends. All things are possible, with budget. Nothing is as complex, or as simple, as it seems. And if you start with a different definition of success, you've already failed. I'm the founder of Golden Consulting, a digital marketing strategy and fractional CMO practice built around GEO (Generative Engine Optimization): helping brands get cited by AI answer engines, not just ranked on Google. Fifteen years in sales and marketing, ten-plus of that in digital specifically. I've been the buyer, the agency, and the AE, so I know what a CMO is actually asking when they push back on your proposal. The GEO focus took shape at Rankings.io, where I built the strategy and methodology from scratch for a legal marketing team: the framework, the narrative, the sales enablement, then handed it off and watched the team close at a level they hadn't hit before. Building something other people could run with turned out to be a different kind of win than carrying my own number, and I found it more rewarding. The methodology's expanding well beyond legal now, which is most of what I do at Golden Consulting today. Some of that thinking has ended up on AZ TechCast, Phoenix Business Radio, and Slator, talking through what GEO actually means for a marketing strategy in practice. Born in the US, raised in Australia, calling Colorado home now (ish). Came into marketing sideways, through psychology and market research at Monash University in Melbourne. For an interesting conversation, ask me about the eerie, non-coincidental similarities between how LLMs work and how the human mind does.

Surya Pratap Singh is a seasoned Digital Marketing Expert and Consultant with over 14+ years of hands-on experience in driving online growth and visibility for businesses of all sizes. Known online as SEOWithSurya, Surya has helped 1000+ clients globally achieve measurable results through strategic SEO, cutting-edge digital marketing, and data-driven growth strategies. As the Founder of Digital eSearch, Surya leads a results-oriented digital marketing agency dedicated to empowering brands with high-impact visibility, sustainable traffic growth, and enhanced ROI. His core expertise spans across Search Engine Optimization (SEO), Local SEO, Technical SEO, Link Building, Google Ads (PPC), Social Media Optimization (SMO), Online Reputation Management (ORM), and Maps SEO — all designed to help businesses dominate search results and grow organically.

As a marketing and business development specialist with over a decade of experience as Director at Echo Properties in Kenya, I excel at identifying growth opportunities, understanding client needs, and anticipating market trends. I design and execute effective sales and marketing strategies, mentor teams, and manage resources to achieve optimal results. I provide expert consultancy across the property sector, including residential homes, plots, land, commercial spaces, and property development. With a strong foundation in marketing and business management, I guide both clients and the company with strategic vision, practical insight, and a results-driven approach. Passionate about innovation, I leverage data, technology, and client feedback to create value, take informed risks, and foster meaningful partnerships that drive sustainable long-term success.

Tom Haberman, CEO and Creative Director of Studio4Motion, has more than two decades of experience in branding, marketing, and digital innovation. Over the years, he has consistently driven success for photographers and other creative professionals by championing cutting-edge strategies for remote client acquisition and engagement. Through the development of the Ultimate 8-Step Marketing Strategy and the Content Cascade System, Tom has helped countless professionals attract high-quality leads, cultivate strong client relationships, and close deals—entirely online. His approach combines creativity with technology, offering practical, step-by-step methods for building trust and rapport in virtual settings. Tom has written 7-Figure Photography Business Secrets and The Practical Power of ChatGPT, where he merges hands-on experience with forward-thinking solutions. Having traveled to over 50 countries, he draws on a global perspective to understand diverse audiences and cross-cultural nuances in remote selling. Tom has also scaled multiple brands of his own—such as 1HEADSHOT.com, TomsWorldCollection.com, and TomsVisuals.com—giving him firsthand insight into effective remote business strategies. Tom’s philosophy centers on client-first storytelling, a vital element in engaging today’s digital audiences. He is passionate about sharing proven techniques that help businesses thrive in an increasingly connected, online world, making him an ideal voice for anyone looking to enhance their remote sales and marketing success.

I’m Theresa White, a Career Clarity Expert and 5x Certified Career Coach dedicated to helping professionals find purpose and direction in their careers. With a background in HR and a deep commitment to empowering others, I’ve guided hundreds of professionals to uncover fulfilling and impactful career paths. My work is more than just career coaching; I’m a clarity strategist, known for using my unique insights and proven methods to unlock the potential within my clients. Through my proprietary Career Clarity Formula, I deliver rapid, transformative results for clients who are tired of feeling stuck and uncertain about their professional futures. My approach combines practical tools, like the Sparketype® Assessment, with research-backed techniques to help people uncover their true strengths and aspirations. These “aha moments” are the core of my work, and they’re what allow my clients to move forward with confidence, clarity, and purpose. Through y program, I've transformed career coaching into a results-driven journey that brings clarity and purpose, while reducing the time traditionally spent on finding direction. This approach has empowered my clients to find careers they love, often with improvements in income, work-life balance, and overall satisfaction. As a leading voice in career clarity and career change, my work has been recognized by clients and industry leaders alike. I’ve seen firsthand the transformative effect that career clarity can have, especially for professionals in corporate roles who feel disconnected from their work. Helping them achieve a renewed sense of purpose and motivation has become a central focus of my work, and it’s one of the most rewarding aspects of what I do. If you’re a journalist covering career development, employee engagement, or women’s professional empowerment, my perspective might be of interest to your audience. I’m passionate about reshaping the field of career coaching with actionable, purpose-driven strategies that tap into people’s potential. Through my programs, speaking engagements, and client success stories, I’m redefining career clarity as a pathway to true fulfillment, purpose, and long-lasting success. I would be honored to share my insights and success stories with your audience, offering a fresh take on how people can achieve meaningful, sustainable career change.

As a Product Manager at Featured, I work with a team of developers and leadership to create and improve a Q&A platform that connects subject matter experts with top publishers. Our goal is to provide exposure for experts and content for publishers, creating a win-win situation for both parties. I have a BSBA in Marketing from the University of Arizona Eller College of Management, where I was involved in various extracurricular and internship activities, such as AdCats Consulting Club, Markitors SEO Agency, and Each Brain Matters Non-Profit Foundation. I have developed skills in customer relationship management, partnership marketing, and product management, which I apply to my current role and projects. I am passionate about creating engaging and informative content that benefits both experts and publishers, and I am always eager to learn from others and explore new opportunities.

Published author, experienced SEO, content manager, and growth strategist with 10+ years in marketing. At StoryRank, we apply narrative rigor to complex digital marketing strategies. Our work has helped SaaS and B2B brands achieve multi-digit organic growth and massive sales lifts.

Narrative-shaper, performance-focused storyteller, and high-ROI megaphone for brands, products, and personalities. Has led corporate communications and internal marketing efforts for 3Q Digital (formerly PPC Associates) since 2011, growing agency from 25 to 350 employees spread across eight offices. Led rebranding efforts in changing profile from a single-channel agency to an integrated digital powerhouse with full-scope services and experts in each field. Has lifted profiles and branding for colleagues across disciplines. Excellence in strategic content and branding development in earned, owned, and paid media. Balances high-level vision with superb attention to detail and strict adherence to deadlines. Elevator, influencer, integrator, listener. Specialties: Content writing and editing, lead generation and nurturing, brand development, website analysis, cross-team management and communication.

Helping companies get mentioned in LLMs and gaining a deep understanding of why and where they need to be cited.

Stepan Kazaryan is a Business Management Consultant focused on digital presence, professional evaluation, and how public information shapes decision-making in modern business environments. His work centers on helping organizations and professionals understand how they are perceived before direct interaction occurs. In search-driven systems, evaluation often happens silently and quickly. Stepan advises clients on building structured digital foundations that support credibility over time. His approach emphasizes clarity, consistency, and responsible positioning rather than short-term visibility tactics. He works with executives, founders, and professional service providers who recognize that digital footprints influence trust, partnerships, and opportunity flow. By aligning websites, public profiles, and third-party references, Stepan helps create stable professional narratives that reduce uncertainty during evaluation. Rather than focusing on reactive measures, his advisory framework prioritizes preparation. This includes analyzing how search results present a name, how information connects across platforms, and how inconsistencies affect perception. The goal is to strengthen long-term positioning in a way that feels natural and sustainable. Stepan frequently writes and speaks about digital identity, credibility signals, and the structural factors that influence professional trust in online environments. His perspective reflects a broader shift in how professionals are assessed in the age of search and public information accessibility. Through disciplined strategy and steady execution, Stepan Kazaryan helps clients maintain clarity in environments where perception often forms before conversation begins.

Shawn Byrne is the CEO of My Biz Niche, an award-winning marketing agency recognized on the Inc. 5000 list of America's fastest-growing private companies. Under his leadership, the agency has become a powerhouse for lead generation, specifically tailored for the home services, healthcare, and commercial sectors. Shawn’s reputation is built on battle-tested data. Having scaled his own firm while managing hundreds of client campaigns, he offers a pragmatic edge that most agencies lack. He specializes in turning SEO, paid media, and conversion strategy into a transparent roadmap for revenue and customer trust.

Mike Podesto is a Career and Job Search Expert and the Founder & CEO of Find My Profession, a leading reverse recruiting firm that manages full job searches for professionals and executives. As a pioneer of reverse recruiting, Mike has helped thousands of candidates navigate competitive hiring markets by combining targeted job sourcing, direct outreach to decision-makers, and data-driven job search strategies. His team works across industries including technology, engineering, marketing, and executive leadership, supporting clients from mid-level professionals to C-suite executives. Mike’s expertise spans job search strategy, resume and LinkedIn optimization, networking, recruiting, and hiring trends. He is known for his practical, results-oriented approach to the job search process, with a focus on helping candidates stand out in crowded applicant pools and secure interviews faster. Under his leadership, Find My Profession has earned over 1,000 five-star reviews and has been recognized for its innovative approach to job search management. The company’s model is built on real-world recruiting experience and has helped place candidates in roles ranging from $100K to $1M+ compensation packages. Mike regularly advises on topics including job market trends, hiring practices, interview strategy, and how candidates can position themselves effectively in today’s evolving employment landscape. His insights are especially relevant for professionals navigating career transitions, layoffs, or competitive executive-level searches.

I’ve spent over seven years at Yonder Travel Insurance mastering the 'fine print' so travelers don't have to. My expertise lies in deconstructing complex policy language into clear, actionable advice, whether I’m recommending the ideal plan for a unique itinerary or guiding a client through the intricacies of the claims process. By maintaining key partnerships with top insurance providers, I stay at the forefront of industry trends to provide unbiased, expert insights that help travelers maximize their benefits and navigate the unexpected with confidence. I use this experience to craft insightful responses on behalf of Yonder to further educate the public on travel insurance, which you can explore in my featured articles section.

Currently serving as Associate Director at Marcitors and Knowledge Excel, I specialize in driving strategic initiatives in digital marketing, market research, and analytics. My role encompasses leading cross-functional teams to execute performance-driven marketing strategies, leveraging tools like Google Analytics 4 (GA4), customer data platforms (CDPs), and marketing automation systems to optimize campaign effectiveness and ROI. At Marcitors, I focus on developing integrated SEO strategies, PPC advertising campaigns, and social media management frameworks, ensuring data-backed decision-making and impactful client results. In my Knowledge Excel role, I spearhead market research projects and cross-platform tracking solutions, utilizing advanced methodologies to deliver actionable consumer insights and enhance digital transformation efforts. With expertise in marketing technology, analytics platforms, and operational optimization, I align marketing and data-driven processes to deliver measurable growth and value for diverse industries.

Expert in working across all levels of organizations, highly skilled at partnering with CEOs and founders to define brand strategy, analyze current positioning, and build comprehensive programmatic plans across platforms for start-ups and early-stage companies in B2B and B2B2C marketplaces. Proven track record building communities in various sectors, creating engagement and converting members to take pre-defined actions. I’ve honed my skills through extensive consulting & working with diverse groups of stakeholders including restaurant owners, CEOs, scholars, and entrepreneurs. I love to learn and strive to continuously add value.

A portfolio of gold and silver IRA research and educational resources I’ve built over the past 14 years.

I am the founder and CEO of LLM Authority Index and CiteWorks Studios, where I study how brands, experts, and companies are surfaced, cited, compared, recommended, or overlooked across AI systems, search engines, social platforms, and digital media. My current work focuses on AI search visibility, LLM-driven buyer behavior, digital authority, brand attribution, online reputation, consumer trust, and the sources that influence answers generated by platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. I develop research frameworks and datasets that examine AI recommendations, citation patterns, competitor inclusion, sentiment, source quality, prompt behavior, and the relationship between online evidence and buyer choice. For journalist requests, I can provide concise commentary, original data, cross-platform comparisons, trend analysis, and evidence-backed insights. Where useful, I compare responses across multiple AI systems and public datasets to identify areas of consensus, disagreement, bias, or emerging change. Before entering AI search and LLM visibility, I spent more than a decade building and leading digital marketing, publishing, affiliate, and content operations. I have managed strategy for more than 250 content creators across 30 geographic markets, overseen networks producing more than 2,000 articles per month, and helped scale affiliate and content businesses generating eight figures in commissions and more than $100 million in client-side revenue. I have also built and exited an affiliate business, developed seven-figure recurring revenue programs, and led growth initiatives across financial services, consumer products, online media, local services, and direct-response marketing. Earlier in my career, I practiced law and served as managing partner of a law firm focused on consumer protection and real estate litigation. My legal background continues to shape how I approach research: I evaluate competing claims, assess source quality, identify gaps in the evidence, and translate complex findings into clear, defensible commentary. I am especially useful for stories involving artificial intelligence, AI search, digital marketing, online reputation, consumer trust, search behavior, content strategy, affiliate marketing, online reviews, social proof, brand visibility, and the changing ways consumers discover and evaluate companies.