AI Search & Digital Authority Expert | Former Attorney | Founder of CiteWorks Studios & LLM Authority Index | Original Data on ChatGPT, Gemini, Perplexity, Consumer Trust, Brand Visibility & Online Reputation
I am the founder and CEO of LLM Authority Index and CiteWorks Studios, where I study how brands, experts, and companies are surfaced, cited, compared, recommended, or overlooked across AI systems, search engines, social platforms, and digital media. My current work focuses on AI search visibility, LLM-driven buyer behavior, digital authority, brand attribution, online reputation, consumer trust, and the sources that influence answers generated by platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. I develop research frameworks and datasets that examine AI recommendations, citation patterns, competitor inclusion, sentiment, source quality, prompt behavior, and the relationship between online evidence and buyer choice. For journalist requests, I can ...
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