Currently serving as Associate Director at Marcitors and Knowledge Excel, I specialize in driving strategic initiatives in digital marketing, market research, and analytics. My role encompasses leading cross-functional teams to execute performance-driven marketing strategies, leveraging tools like Google Analytics 4 (GA4), customer data platforms (CDPs), and marketing automation systems to optimize campaign effectiveness and ROI. At Marcitors, I focus on developing integrated SEO strategies, PPC advertising campaigns, and social media management frameworks, ensuring data-backed decision-making and impactful client results. In my Knowledge Excel role, I spearhead market research projects and cross-platform tracking solutions, utilizing advanced methodologies to deliver actionable consum...