Featured Branding and Identity Experts

Mark MacDonald is a seasoned strategist and creative with 4 decades of expertise in powerful Branding and Marketing Communication based on reliable research. He's the go-to guide for effective church communication, branding, and logos. As a bestselling author, engaging speaker, and founder of BeKnownforSomething.com, Mark empowers church leaders to communicate with impact.

"Everyone has a personal brand, by design or default." -- Lida CitroënLet’s redefine what people think of you, so YOU control the narrative! Email me: Lida@LIDA360.com or go to lida360.com/contact-lida At the heart of my mission lies a profound belief that anyone--wherever and however they are--can drive meaningful change. I serve individuals across 30+ countries who are dedicated to crafting their personal brands and harnessing influence-building tools to stand out.When YOU control the impression you make, you CAN influence positive perception, and attract opportunities! My NEW BOOK launched Aug 2024: The New Rules of Influence (order on Amazon NOW!)I can help you:*Shape the way you’re viewed in your company, community, or industry*Build strategic networks*Navigate a career pivot*Manage a reputation crisis*Enhance your executive and leadership presence*Energize your employees, teams, audiences *Train your veteran talent on civilian workplace culture*And moreWhat I do: Personal Brand StrategistI am my clients’ biggest advocate and most trusted confidant. My work as an executive coach focuses on front-end assessment and strategy before implementation to ensure all actions support who you are and how you want to be known.Reputation Management and Reputation Repair ExpertSecond chances are my specialty. Whether you made a bad decision, or were in the wrong place at the wrong time, when things go sideways, I’ll work fast and smart to show you how to regain control of your story and rebuild your good name.Keynote Speaker and TrainerI love sharing the power of personal branding, leadership influence, and reputation management. Looking to foster team building or hosting an industry-wide event? Your audience will walk away from my programs inspired to make a change.As an internationally recognized keynote speaker, presenter, and workshop facilitator (virtual and in-person), I work with companies like Google, Disney, SHRM, Barclays, and JPMorgan Chase, among others.Military Transition SpecialistI passionately serve those who’ve served (Watch my TEDx). Since 2009, I’ve taught thousands of veterans and active duty service members to gain confidence, control, and focus in their post-military careers. Employers enlist me to help them understand military culture and address challenges to recruiting and retaining military talent and tap into this valuable and underutilized segment of the talent pool. Other Skills: Personal branding, influence building, identity, public image, impression management, thought leadership.

I help leaders turn brand into their most powerful lever for growth. For more than three decades, I’ve operated at the intersection of strategy and competition, guiding Fortune 500s and high-growth startups to create brand advantage. My work spans industries from technology and finance to luxury, healthcare, and CPG. I've advised companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from Sequoia, Andreessen Horowitz, and Google Ventures. As Founder and Chief Strategy Officer of Fazer, I've pioneered De-Positioning, a hard-strategy methodology that renders competitors irrelevant by solving customer pain points better than anyone else. I believe differentiation is dead. In today’s hypercompetitive markets, white space disappears instantly. The new era of marketing is the era of problem-solving. Dominant brands like Apple prove this repeatedly. They win not by chasing difference, but by solving customer pain points with relentless clarity and discipline. This is the true engine of market dominance. At Fazer, we work direct-to-leadership, helping executives sharpen their competitive position in markets where rivalry is relentless and advantage is fleeting. De-Positioning is the framework that turns brand into a system of advantage. It's a discipline that unites business, brand, marketing, and sales into one strategic force. I am the author of "De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage", which codifies this methodology into six principles for building brands that don’t just compete, but control the terms of competition itself. We live in a new era where brand is not a marketing function. It is a strategic lever for growth, trust, and leadership. The companies that embrace this truth will define the future of their industries. The rest will be de-positioned.

Brand identity development | Digital content creation | Lead generation | Digital marketing

Olena Zaitseva is an independent Brand & AI Systems Strategist working at the intersection of brand strategy, emerging technologies, and decision intelligence. She advises founders, leadership teams, and technology companies on how brands are interpreted, ranked, and trusted by AI systems, generative search, and automated decision models. Her perspective is grounded in years of hands-on experience as a creative director and industrial designer, where she led brand, product, and visual systems in high-stakes commercial environments. This background allows her to translate abstract AI behavior into concrete strategic and design decisions. Her work focuses on AI visibility, narrative stability, and entity-level brand integrity, helping organizations understand where authority is lost, distorted, or misread by algorithms. She is the founder of Geonyx, a research-driven framework and platform for diagnosing how brands appear across AI-driven ecosystems, and regularly comments on AI, brand trust, and algorithmic reputation.

Stepan Kazaryan is a Business Management Consultant focused on digital presence, professional evaluation, and how public information shapes decision-making in modern business environments. His work centers on helping organizations and professionals understand how they are perceived before direct interaction occurs. In search-driven systems, evaluation often happens silently and quickly. Stepan advises clients on building structured digital foundations that support credibility over time. His approach emphasizes clarity, consistency, and responsible positioning rather than short-term visibility tactics. He works with executives, founders, and professional service providers who recognize that digital footprints influence trust, partnerships, and opportunity flow. By aligning websites, public profiles, and third-party references, Stepan helps create stable professional narratives that reduce uncertainty during evaluation. Rather than focusing on reactive measures, his advisory framework prioritizes preparation. This includes analyzing how search results present a name, how information connects across platforms, and how inconsistencies affect perception. The goal is to strengthen long-term positioning in a way that feels natural and sustainable. Stepan frequently writes and speaks about digital identity, credibility signals, and the structural factors that influence professional trust in online environments. His perspective reflects a broader shift in how professionals are assessed in the age of search and public information accessibility. Through disciplined strategy and steady execution, Stepan Kazaryan helps clients maintain clarity in environments where perception often forms before conversation begins.

Londoner, Masters graduate of the University of Liverpool Management School and a passionate ambassador of technology, I have joined the talented Azure Application Innovation team at Microsoft. To discuss the benefits of Microsoft's most exciting area of technology and how we can accelerate your critical business outcomes you can reach me at: aldonovan@microsoft.com App Migration / Modernisation Cloud native services DevOps / DevSecOps Low-code and no-code Intergration and API Strategy

Londoner, Masters graduate of the University of Liverpool Management School and a passionate ambassador of technology, I have joined the talented Azure Application Innovation team at Microsoft. To discuss the benefits of Microsoft's most exciting area of technology and how we can accelerate your critical business outcomes you can reach me at: aldonovan@microsoft.com App Migration / Modernisation Cloud native services DevOps / DevSecOps Low-code and no-code Intergration and API Strategy

I believe the brands we remember make us feel something. Inspiration will always stem from somewhere. It's the way we interpret that inspiration through our own philosophy—and pair it with thoughtful execution—that sets us apart. Whether it's refining a niche industry or creating a memorable brand experience, the intentional details and the overall experience are what keep people coming back. Today, my work spans across luxury bridal beauty, consumer products, and designer home furnishings. As the founder of Beauty Asylum, She HÂS it Hair Extensions, and Blue Jean bb, I write and speak on bridal beauty, hair extensions, brand building, content marketing, e-commerce, and the decisions that influence how people connect with a brand.

Media Contact & PR Representative for Next Stage Design + Build, a premier interior design and remodeling firm in Santa Clara County. I connect journalists with industry experts on home renovation, interior design trends, space optimization, and residential build strategy. Representing: Joy Allen - Design Supervisor Shelly Yoder - Project Designer, UDCP Keith Ostendorf - Project Developer Access to high-resolution before-and-after photography for all listed topics under expertise.

I help brands bridge the gap between technical visibility and human connection. As the Managing Director of Empire State SEO and a Marketing Strategy & Branding Consultant, my work is driven by a singular goal: to ensure that the quality of your business is matched by the strength of your digital presence. With nearly 12 years of experience, I don’t view myself as a service provider; I am a partner to the business owners I work with. My approach combines deep operational analysis with an authentic narrative to ensure a brand does not just rank; it commands attention. I focus on the strategic ‘why’ behind the data to drive measurable revenue growth and sustainable market leadership. I saw too many talented entrepreneurs in our Tri-State community being held back not by a lack of capability, but by a lack of the right strategic guidance. This is where we bridge the gap. By combining a rigorous strategic framework with deep-level SEO execution, I help businesses navigate complex market shifts to deliver sustainable, compounding digital growth. Whether I am consulting for an early-stage startup or a scaled enterprise, I am dedicated to helping brands own their industry’s digital skyline by aligning their identity with their core operational objectives.

Founder at Identity Makers . Founder & CEO at Chordya . Brand Identity Designer Architecture Dropout from National Institute of Technology (NIT), Jaipur

Khaled Makki is a Brand Architect and serial entrepreneur who specializes in building narrative-driven, premium brand identities. As the co-founder of the footwear brand Maksters and the founder of the interior design firm Maksters Manor, he has spent over six years blending physical aesthetics with consumer psychology to build cult-status brands. His work focuses heavily on strategic storytelling, long-term narrative coherence, and structural positioning for premium markets. Topics I Can Comment on: Premium Brand Architecture: Navigating the shift from a generic business to a narrative-driven, premium brand identity. The Power of Narrative Coherence: How storytelling acts as a structural pillar for long-term consumer trust. Multi-Disciplinary Design Execution: Bridging the design gap between physical products, premium packaging, and high-end spatial interiors. Building Cult Brands: Direct strategies on scaling a niche, design-focused brand in a competitive marketplace.

As the founder of Brass and Honey Marketing Studio, I combine mindset, marketing, and design to help online business owners find success and fulfillment early in their journeys.

ORM Agency is a leading Online Reputation Management (ORM) company dedicated to helping individuals, professionals, executives, entrepreneurs, and businesses protect, restore, and strengthen their online reputation. In today's digital world, a single negative article, review, forum discussion, or misleading search result can significantly impact personal credibility and business growth. Our mission is to ensure that your online presence accurately reflects your achievements, values, and professional identity. With years of expertise in reputation management, search engine optimization (SEO), content removal, and digital brand protection, our team develops customized strategies designed to solve even the most challenging online reputation issues. Every client receives a personalized approach because no two reputation challenges are the same. Our services include negative content removal, search result suppression, review management, reputation monitoring, privacy protection, personal branding, executive reputation management, business reputation management, crisis response, and SEO-driven content promotion. Whether the objective is removing harmful content, improving Google search results, or building a stronger digital footprint, we focus on ethical, transparent, and long-term solutions. At ORM Agency, we combine advanced SEO techniques, legal content removal procedures where applicable, authoritative content publishing, digital PR, and continuous reputation monitoring to help clients regain control of their online image. Our strategies are designed to improve search visibility while reducing the impact of outdated, misleading, or damaging content.

Richard Brownlie‑Marshall is a multidisciplinary creative leader, brand strategist and cultural commentator whose work sits at the intersection of design, lifestyle and commercial storytelling. With extensive experience shaping iconic consumer brands, Richard has worked with names including Pret A Manger, Mindful Chef, LEON, Deliciously Ella and Michelin‑starred Gymkhana - helping define brand voice and creative strategy in a crowded market. A sought‑after voice in design and creativity, Richard has appeared as a brand expert on television - including Gordon Ramsay’s Food Stars US - and presented a popular Disney Parks UK series as the “Go To Guide” for Disneyland Paris, bringing lively expert commentary to worldwide audiences. His work bridges creative thinking with real‑world impact, making him a go‑to commentator on branding, creative culture and lifestyle trends.

Kristopher Michael Wood Behavior Design Strategist. Founder of iLLOGICAL iNFLUENCE. Director of Brand Storytelling at Lotos Nile. Kristopher Michael Wood works at the intersection of behavioral science, brand strategy, and storytelling, helping organizations move people to act. He is the Founder of iLLOGICAL iNFLUENCE, a behavior design consultancy that uses ethical influence and human-centered design to shape decisions, build trust, and change outcomes for clients ranging from professionals and nonprofits to Fortune 500 teams. He also serves as Director of Brand Storytelling at Lotos Nile, a Nashville-based marketing and communications firm where he builds brand systems and campaigns rooted in behavioral evidence rather than guesswork. Kristopher is one of a small handful of practitioners trained directly by the three figures often referred to as the grandmasters of human behavior: Dr. Robert Cialdini, Dr. BJ Fogg, and Rory Sutherland. He is a founding member of the Cialdini Institute and a Certified Cialdini Coach and Consultant, applying Cialdini's seven principles of influence to marketing, UX, and brand systems. He completed Behavior Design Expert Training with Dr. BJ Fogg of Stanford University, and he earned the Mark of Distinction in Rory Sutherland's MAD//Masters program. He is also a Certified Member of the Global Association of Applied Behavioral Scientists (GAABS) and holds a certification in Online Influence Fundamentals from the Online Influence Institute. His professional certifications further span Apple Search Ads, Google's Generative AI Learning Path, Google Digital Marketing and E-Commerce, Google Data Analytics, Google UX Design, Google Project Management, LinkedIn Decision Intelligence, and Management Consulting Foundations through Skillfully. Before moving into strategy, Kristopher spent more than two decades working at the highest levels of live production. He served over a decade as an Automated Lighting Programmer for The Late Show with David Letterman and toured worldwide as a programmer and technician for Radiohead, Elton John, Cher, Sheryl Crow, and Roxy Music, every one of whom is now in the Rock & Roll Hall of Fame. His credits include the Grammy Awards, the Olympics, the Democratic National Convention, and the NBA Finals, along with technical work for Vari-Lite. That career taught him about timing, spectacle, and human response in real time, lessons that now inform how he designs behavior change for brands. He is the author of two books. New York Birds Don't Climb: Ernest Hemingway and the City (2023) is a literary study of Chicago, Paris, and New York as forces that shaped Ernest Hemingway, drawing primarily on Hemingway's preserved correspondence. Business Lessons from Taylor Swift: What Every Business Can Learn from a Global Icon is the first business book to analyze Taylor Swift's career as a case study in storytelling, personal branding, and strategic positioning, and it became a best-seller in its category. His shorter writing appears regularly in McSweeney's Internet Tendency, The American Bystander, Points in Case, Weekly Humorist, Humor Times, and Sorbet Magazine, where he serves as Political Correspondent. His political commentary has run in The Portland Press Herald, the Sun Journal (Lewiston, ME), and the Kennebec Journal. He has completed formal Satire Writing I and II training at The Second City. Kristopher holds a Master of Arts in History and Literature from Columbia University, where he was part of the Hemingway, Italy, and the Literary Imagination program, and a Bachelor of Arts in History from New York University. He completed additional academic work in Literature at École Normale Supérieure and in History at Université Paris-Sorbonne, and earned an Associate degree from Full Sail University. During his undergraduate years at NYU, he was recognized with the Founder's Day Award (2014), the Harvey J. Stedman Award (2014), the McGhee Scholars Scholarship (2011 and 2012), and the Bernard Osher Scholarship (2010 and 2013). He also served as an Editorial Intern at George Mason University's History News Network and earlier worked as an Education Consultant at ENREACH Education in Chengdu, China. His proprietary frameworks include BRAVO for Brand Storytelling, a structured method for applying behavioral science to brand narrative, and his consulting practice covers behavior design, Cialdini-grounded persuasion, UX strategy, brand psychology, decision intelligence, and persuasive copywriting. Kristopher lives and works in Hailey, Idaho.

Reputation911’s proprietary platforms and technology allow it to be the quickest in the industry, while taking an investigative approach to remove, not just suppress negative information to help: Control your online image Promote your online presence Restore your online reputation Specialties: Google has now become the new character reference for Individuals and Businesses. Online Reputation Management from Reputation911.com will help you look your best online with our innovative products and services including: My Online Privacy My Online Reputation My Business Reputation My Online Reviews

Communications Consultant | Board Advisor | Speaker | Ex-RedBull, Ex-Intuit | Creator of the TRUST Method | Podcast Host | I help you build a Personal Brand to better communicate your value. I am a communications expert with 25 years of international experience in communications, public relations, content marketing and personal branding. I worked with leading brands, agencies, and influencers in the MEA region, as well as global companies such as RedBull, Intuit, General Motors, to name a few. I speak, deliver workshops & masterclasses, and work with clients on how to use communications & build a personal brand to directly impact and grow their business and career.

Palsa Design Studio is a Sydney-based branding and graphic design agency specializing in packaging design, logo design, brand identity, and creative marketing materials. We deliver innovative, high-quality design solutions that help businesses build strong brands, attract customers, and stand out in competitive markets across Sydney and Australia.