Featured Real Estate Mentors and Coaching Experts

Lance Pendleton is a real estate executive, business coach, and podcast host focused on consumer behavior, agent performance, and high-pressure decision-making. Known for straightforward advice, humor, and storytelling, he’s a sought-after keynote speaker and business advisor with more than two decades of experience educating sales professionals and entrepreneurs across the U.S. He is the Founder and CEO of ReFrame Realty, a brokerage built to better match agents with consumers, and the creator of Reframe Lab, a practical, anti-hype online training hub where agents and entrepreneurs can replace overwhelm with structure and build behavior-driven systems for calm, consistent closings. Lance has held pivotal leadership roles, including Chief Innovation Officer for the country’s largest Sotheby’s Realty franchise and National Head of Agent Development at Compass during its most rapid growth period, where his work supported more than 30,000 agents nationwide. Those experiences shaped his perspective on the industry’s biggest gaps and reinforced a core belief: real estate improves when consumers feel informed, protected, and empowered. He also guides buyers and sellers who want support without the pitch, treating a move as a human experience rather than a sales transaction. Lance also hosts the Homes.com podcast “Consumed,” bringing the consumer voice back into real estate conversations, with a simple aim: to reduce noise, lower stress, and create a structure for better decisions.

Keena Bass is a Georgia-based real estate professional, team leader, mentor, and relocation and investment specialist serving South Metro Atlanta, including Peachtree City and Fayetteville, as well as clients relocating throughout Georgia and beyond. As the leader of Making Moves Group of eXp Realty, Keena specializes in relocation, new construction, real estate investment, off-market acquisitions and dispositions, probate, inherited properties, and military relocation. Her experience working with homeowners navigate tough selling situations, investors looking to buy and sell off-market properties, institutional and hedge fund clients expanding their portfolio, and real estate professionals working to improve their careers gives her a broad perspective on today’s evolving real estate market. Keena currently serves as the sales manager and listing agent for The Enclave at Laurel Brooke, a luxury condominium development in Peachtree City, where she leads sales strategy, marketing, and community positioning along side of Jeff Daniels of eXp Commercial. Keena is a certified Military Relocation Professional (MRP) helping families make military PCS moves and retired members and veterans invest in real estate. Keena has been recognized by Navy Federal Credit Union for Excellent Customer Service to members. Keena serves on both the eXp Realty Georgia Agent Advisory Council and the eXp Realty Rewards Agent Advisory Council. As a mentor and team leader, she teaches agents how to build more diverse, sustainable businesses through relocation, investment services, lead generation, and multiple sources of agent-generated business. Her areas of expertise include real estate investing, relocation, new construction, market trends, residential real estate, agent mentorship and business development, and the evolving role of the modern real estate professional.

I’m Erica Diaz, founder of the Erica Diaz Team, a top-producing real estate group based in Winter Garden, Florida. Over the years, I’ve helped guide hundreds of families through the buying and selling process across Central Florida, from Winter Garden and Windermere to Clermont, Winter Park, and beyond. My team and I recently reached a milestone of more than $300 million in closed sales, a reflection of the trust clients place in us and the results we consistently deliver. Recognized as a Zillow Premier Agent and named one of Central Florida’s top real estate groups by the Orlando Business Journal, my work has also been validated by over 750 verified five-star Google reviews from buyers and sellers who have experienced our commitment firsthand. Beyond sales volume, I pride myself on bringing deep local knowledge, honest guidance, and premium marketing strategies such as video walkthroughs, 360° tours, professional staging, and photography that help my clients stand out in today’s competitive market. As a longtime Winter Garden resident and community advocate, I understand not only the numbers behind Central Florida’s housing market but also the lifestyle that makes this region so desirable. Whether it is helping a first-time buyer find the right neighborhood, assisting a family relocating for work, or positioning a luxury listing for maximum exposure, I focus on making every real estate transaction as smooth and successful as possible.

Erik Leland is a Realtor at Realty First serving the Lake Oswego and Greater Portland area. He specializes in local market data, digital property marketing, and residential property trends. Connect with him at LelandNW.com.

I’m the founder of DIY Homebuyer Academy and a real estate broker focused on rethinking how buyers are represented in residential real estate. After years inside the traditional commission-based model, I began publicly questioning whether the system truly aligns with consumer interests. That work has evolved into a national platform helping buyers understand contracts, negotiations, and leverage — and, when appropriate, confidently represent themselves. My expertise centers on buyer strategy, compensation reform, incentive alignment, and the evolving role of agents in an AI-driven world. I work with analytical, independent buyers across multiple states and consult on complex transactions where traditional representation doesn’t always serve the client well. Through writing, long-form video, and public commentary, I explore the industry’s trust paradox — why consumers rely heavily on agents while simultaneously distrusting the system — and what meaningful reform could look like. If you’re covering the future of real estate, consumer empowerment, or the post-commission lawsuit landscape, I bring both inside experience and a reform-oriented perspective.

What does the Universe wish you to be? Work with our Coaching the Spirit and Re-create Your Future offerings to find your meaning and purpose in life and work, and be fulfilled. Builder of multi billion $$ business 45 Years of experience in corporate leadership Serial entrepreneur Angel Investor & VC Government Advisor C Suite Coach and Leadership Trainer with global reputation Credentialed by all major global coaching federations Accredited Trainer at all major coaching federations Author on leadership, coaching, and spirituality Keynote Speaker on leadership, coaching, and spirituality Creator of Mindlessness process, creating awareness beyond Mindfulness

I am the Founder of Dholera Smart City Solutions and a specialist Dholera SIR Real Estate Consultant, helping investors, homebuyers, and businesses secure high-value residential, commercial, and industrial properties in India’s fastest-growing smart city — Dholera SIR. With in-depth knowledge of Dholera’s development plans, government approvals, infrastructure updates, and investment hotspots, I provide transparent, data-driven guidance to ensure safe, profitable, and future-ready real estate decisions. I assist clients with: • Residential plots in TP1, TP2, and the Activation Zone • Commercial land near the Expressway, Metro, Airport, and major transport corridors • Industrial land with government approvals • Legal support, plot verification, and accurate pricing insights Why Dholera SIR? As a key node of the Delhi–Mumbai Industrial Corridor (DMIC), Dholera offers world-class infrastructure, mega projects like the International Airport, Metro, and Expressway, and clearly defined investment zones that attract global interest and deliver strong long-term appreciation. Why work with me? • Strong network within the Dholera real estate ecosystem • Transparent guidance backed by verified data • Proven track record of securing high-return plots for clients If you’re exploring investment opportunities in Dholera — residential, commercial, or industrial — I can help you identify the right property at the right price with maximum growth potential.

Nick Booth is a Utah real estate agent with Utah Real Estate, dedicated to helping clients make confident, informed decisions in one of the country’s fastest-growing markets. Based in Salt Lake City, Nick combines deep local insight with a modern approach to marketing, negotiation, and client care. He believes real estate is more than a transaction, it’s about building trust, creating opportunities, and helping people open the doors to their dreams. Nick takes pride in understanding Utah’s unique neighborhoods, from the energy of downtown Salt Lake to the quiet charm of the Wasatch foothills. His clients value his honesty, creative strategy, and hands-on support throughout every stage of the buying or selling process. Whether it’s advising a first-time buyer, analyzing market data, or positioning a listing to stand out online, Nick brings a thoughtful and detail-driven approach to everything he does. Beyond the day-to-day of real estate, Nick is passionate about personal growth, community, and helping others succeed. He’s a lifelong learner who studies market trends, digital marketing strategy, and sales psychology to provide the best possible service to his clients. His mission is to redefine what it means to work with a real estate agent, someone who’s professional, proactive, and genuinely invested in your success. For Nick, it’s not just about selling homes. It’s about helping people find the right fit, whether that means a downtown condo, a family home in the suburbs, or a mountain retreat. Every client has a story, and Nick’s goal is to make that story feel supported, informed, and celebrated every step of the way.

Brian Adam is a seasoned real estate professional based in Dallas, Texas, affiliated with <a onclick="window.location='https://daltxrealestate.com'" style="cursor:pointer;">DALTX Real Estate</a>, a prominent real estate platform and blog serving the Dallas–Fort Worth area. With over 20 years of experience in the industry, Brian brings deep market knowledge, a strong commitment to client service, and a passion for helping buyers and sellers navigate the dynamic North Texas real estate market. Known for his expertise in residential property transactions, Brian also contributes to the Dallas Real Estate Blog & News, where he shares insights on home improvement, market trends, and buyer strategies. His approach combines practical advice with a deep understanding of local market conditions, making him a trusted resource for both first-time buyers and seasoned investors. Brian is a licensed sales agent in Texas (License #781442) and has maintained a clean professional record with the Texas Real Estate Commission.

I'm a specialist commercial finance broker with 16 years of experience helping Australian business owners access commercial property finance. As founder of Smart Business Plans, I've overseen $550 million in commercial finance across more than 3,300 clients, with a 92% approval rate working across a panel of 60+ specialist lenders. My expertise sits at the intersection of commercial property, business finance, and wealth strategy — particularly for small to medium business owners looking to buy their own premises, invest through their SMSF, or fund development projects. I work exclusively in the commercial space, which means I specialise where the major banks often can't or won't go. I'm also the author of The Premise Effect (2026), which makes the case for why Australian business owners are leaving millions on the table by renting rather than owning their business premises. I'm available to comment on: commercial property finance, SMSF borrowing, business lending, commercial mortgage rates, Australian property market trends, and small business wealth building.

Edita Evoyan is a financial coach and business mentor who helps professionals and families make clearer, more confident decisions about money. With a background in architecture and interior design, she brings a unique, systems-based approach to financial strategy: simplifying complexity, building structure, and helping people design plans that align with real life goals. In her work, Edita focuses on practical financial education, retirement planning concepts, risk awareness, and long-term wealth-building habits. She’s known for translating intimidating financial topics into simple language, helping audiences cut through noise, misinformation, and overly technical advice. Edita also mentors and trains aspiring financial professionals on communication, leadership, and building an education-first business with integrity and compliance in mind. She frequently speaks on the mindset shift from employee to owner, creating additional income streams, and building scalable skills without sacrificing family priorities. Media outlets typically feature Edita for approachable commentary on financial confidence, modern wealth habits, retirement planning basics, and the real-world behaviors that drive better outcomes.

I’m Mark Popach, a real estate agent and the founder of Popach & Co., brokered by Compass. I work across the Greater Seattle and Eastside markets with a focus on Bellevue, Redmond, Kirkland, Issaquah, and Snoqualmie. My approach is grounded in preparation, consistent communication, and a strong commitment to high level results. I have earned recognition for top-tier production within Compass and have built a record supported by five-star client reviews, strong negotiation outcomes, and high-performing listing campaigns. My marketing strategy includes cinematic video tours, luxury photography, targeted digital advertising, detailed market analysis, and Compass Concierge, all designed to position each listing for maximum visibility and value. These results have contributed to my ranking among leading agents in my market year after year. My work reflects a focus on data, strategy, and steady professionalism. I am known for clear communication, organized processes, and careful attention to detail throughout every phase of a transaction. This consistency has helped me build strong relationships with clients and industry partners throughout the region. Outside of real estate, I enjoy exploring local trails, traveling, and spending time with my family. I remain committed to continuous growth and to raising the standard of service at Popach & Co.

With 18 years of experience specializing in commercial real estate, I am an Independent Commercial Broker with strong negotiation skills and deep market knowledge. I have successfully represented both tenants and landlords, offering a client-focused approach that emphasizes trust and exceptional service. My ability to adapt to changing market conditions and find innovative solutions has consistently delivered results over the years. I have a proven track record in deal origination and have built a robust network of industry contacts. My passion lies in helping clients optimize their real estate portfolios and identify strategic opportunities in the ever-changing retail real estate landscape.

Real Estate Professional, CRS, CLHMS, CNE, ASP® RE Institute For Luxury Home Marketing Member Certified Luxury Home Marketing Specialist™ Million Dollar GUILD™ Certified Residential Specialist Certified Negotiation Expert Florida Homestead Expert ASP® RE | Accredited Staging Professional® Real Estate Agent Member of IAHSP® | The International Association of Home Staging Professionals® License: ER.040046620 CO License: BK.3395660 FL Natalia has been helping clients find their dream homes since 2005, building her real estate career in the beautiful ski resort town of Breckenridge, Colorado. <p>Having moved there in 2002, she quickly fell in love with the community and began specializing in a wide range of properties — from <a href='https://www.luckymountainhome.com/breckenridge_real_estate/ski_in_ski_out_property/'>ski-in/ski-out retreats</a> and golf course residences to lakefront condos for sale, </p> <p>&nbsp;</p> <p>luxury <a href='https://www.luckymountainhome.com/breckenridge_real_estate/homes/'>single-family homes</a> , townhouses, duplexes, and land across Summit County. Natalia’s expertise doesn’t stop in Colorado. She also represents buyers and sellers in Naples, Florida, bringing her clients the best of both worlds: mountain living in the Rockies and coastal luxury on Florida’s Gulf Coast. Having managed her own investment property in Silverthorne, Colorado, Natalia understands firsthand the value of smart real estate decisions. | Real Estate | CO Real Estate License | Real Estate Market | Residential Real Estate | Fl Real Estate License | Real Estate Investing | Real estate professional and property management expert, specializing in investment properties, asset oversight, and forward-thinking business strategies. Currently serving as the managing broker for Resort Real Estate Inc located in Breckenridge, Colorado. As your Buyer’s Advocate, we can streamline the journey of <a href='https://www.luckymountainhome.com/breckenridge_real_estate/'>searching for a home in Breckenridge</a>, making the experience more straightforward and effective than navigating it solo. We assist with securing financing, help establish your budget for your next residence. Our goal is to save you valuable time by pinpointing properties that align with your preferences, presenting only the most suitable options. When you find a property that piques your interest, we’ll analyze comparable listings in the vicinity to assist in crafting a competitive offer. </p>

Akash Gola is a seasoned Real Estate Consultant and the founder of Royal Residencies, a premier real estate advisory specializing in luxury residential developments, high-yield asset acquisitions, and market positioning across North India's prime corridors, including Gurgaon and South Delhi. With deep expertise in luxury sky villas, low-density architecture, master-planned developments, and resort-style amenities, Akash provides strategic guidance to high-net-worth individuals, real estate investors, and homebuyers. His advisory approach focuses on evaluating true fair market values, unearthing hidden transaction dynamics, and analyzing micro-market trends beyond basic public records. As an active real estate contributor and industry voice, Akash regularly provides commentary on luxury housing trends, real estate valuation models, property technology, and growth strategies across major infrastructure hubs like the Dwarka Expressway and South Delhi prime markets. Key Media & Thought Leadership Topics: - Luxury & Ultra-Luxury Real Estate: Emerging architectural trends, resort-style living concepts, low-density sky villas, and beachfront developments. - Property Valuation & Investment Analysis: Navigating opaque transaction data, public deed vs. actual sale price nuances, and identifying growth corridors. - Buyer & Market Strategy: Micro-market ROI audits, developer positioning, and advisory for high-net-worth real estate portfolios.

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Recognised in the top 1.5% Nationwide, I am a luxury real estate specialist with Christie’s International Real Estate Sereno, serving Silicon Valley’s premier neighborhoods. I work with affluent buyers and sellers throughout the bay area, offering expert guidance on pricing strategy, market timing, and positioning high-end properties for maximum value. My negotiation expertise is the foundation of the results I deliver. I pride myself in being a trusted resource on luxury real estate trends, buyer behavior, and the evolving Silicon Valley housing market.

Athena Barrocas is a South Florida real estate professional with 24 years of experience and advanced training and certifications, including CNA and Luxury Property Specialist. Her expertise spans South Florida housing trends, luxury real estate, pricing and negotiation, relocation, new construction, downsizing, aging in place, and Transition Concierge Real Estate for older adults and families navigating major lifestyle moves. A committed lifelong learner, Athena also focuses on the evolving role of AI in real estate—using AI-driven strategies in market research, consumer education, content, and modern real estate marketing. She offers journalists an experienced, on-the-ground perspective on changing buyer and seller behavior, the luxury and relocation markets, housing risks, senior transitions, and how technology is reshaping the real estate industry. Athena is also a real estate educator and content creator, sharing consumer-focused insights through her YouTube channels, the SoFlo Real Estate Show and Ask Athena Anything, as well as LinkedIn articles, real estate blogs, and other digital media. Her content focuses on making complex housing, market, and consumer issues understandable, practical, and relevant—giving journalists access to both deep real-world experience and clear, publication-friendly commentary.

Beth Armstrong is a trusted, full-time REALTOR® with Berkshire Hathaway HomeServices Starck Real Estate, proudly serving Huntley and the north and northwest suburbs of Chicago. With a decade of experience, more than 400 homes sold, and over $150 million in career sales, Beth consistently ranks among the top 2% of agents across the entire BHHS national network. Beth brings a high level of expertise to every transaction as a Certified Luxury Home Specialist, Certified Relocation Specialist, Certified Staging Consultant, Real Estate Negotiation Expert, Residential Construction Certified agent, and Residential Remodeling Specialist. Whether preparing a home for market or helping buyers find the perfect fit, she combines data-driven strategy, strong negotiation skills, and a client-centered approach. She specializes in luxury homes, relocations, first-time buyers, move-up sellers, downsizing clients, and 55+ communities, including Del Webb Sun City. Her local market knowledge, responsiveness, and commitment to exceptional service have earned her Chairman’s Circle Gold recognition, the 5 Year Legend Award, and dozens of 5-star reviews on Google and Zillow. Beth is known for her professionalism, honesty, and hands-on guidance from start to finish—making your real estate experience smooth, informed, and successful.