Recognized Digital Advertising Leaders 2025

Lisa Raehsler is a digital advertising strategist and international speaker specializing in AI-driven Google Ads and paid media strategy. As the founder of Big Click Co., she helps organizations improve advertising performance by combining automation, data analysis, and human-led strategy. With over 20 years of experience, Lisa has managed hundreds of paid media accounts and is recognized as a Top 25 Most Influential PPC Expert and a Microsoft Ads MVP.

Been in the Amazon ads game for 7 years & sold over $1.5B on the platformWorked at some of the OG Amazon agencies before co-founding Straight Up Growth, a full-service Amazon agency providing PPC, DSP, and content services to the leading eCom brands since 2020Check out my webinars for eCommerce tips from the experts! For speaking & media inquiries: adrianna@straightupgrowth.com

Aditi Sharma Digital Marketing Specialist, is dedicated to helping businesses grow through innovative, results-oriented digital marketing strategies. With expertise in SEO, content marketing, social media marketing, web development, automation, and online brand development, Aditi Sharma focuses on improving website visibility, increasing organic traffic, and generating quality leads. Based in Mohali, Punjab, she works with businesses across various industries to create customized marketing solutions that align with their goals. Her approach combines data-driven insights with creative thinking to deliver measurable and sustainable results. By staying up to date with the latest search engine algorithms and digital marketing trends, Aditi Sharma Digital Marketing Expert, ensures that every strategy remains effective in a competitive online landscape. She is passionate about building strong digital identities, enhancing customer engagement, and helping brands achieve long-term success through ethical and performance-focused marketing practices.

I'm the founder of Y'all, a boutique performance creative and marketing agency working with direct-to-consumer CPG brands. We help DTC companies profitably scale paid acquisition through high-volume creative, data-backed creative strategy, adaptable media buying, and conversion rate optimization across Meta, TikTok, Google, and YouTube. My expertise sits at the intersection of creative strategy and media buying. Most agencies pick one lane; I've built Y'all around the belief that neither works without the other, and that the real levers for DTC growth live in how creative, landing pages, and paid media operate as a single system. That hybrid approach is what's allowed us to take on brands that had hit a ceiling with previous agencies and push through it. I've worked across health and wellness, food and beverage, fashion, and home goods, with partners including FlavCity, Pamos, Save Trees, Allie+Bess, Popsmith, and Loverboy. A few results I'm proud of: scaling Pamos 9x on Meta and Google in a regulated THC category with zero account bans after two prior bans, growing Save Trees' weekly ad spend 800% while holding CAC at 95% of baseline, and lifting landing page conversion rates 300% for ZYN Turmeric after rebuilding their full paid acquisition stack. Y'all is a Meta Business Partner, Google Partner, and Shopify Partner, and is recognized by 1-800-DTC in the top 1% of agencies. I'm based in San Antonio, Texas.

I am a marketing strategist and growth consultant with 18+ years of experience across digital marketing, brand positioning, performance systems, and AI-led business growth. I work with businesses to improve how they are discovered, understood, and chosen in increasingly competitive and AI-influenced markets. My work focuses on the practical side of growth, how strategy, content, performance marketing, customer behavior, and AI can work together to create measurable business outcomes. Over the years, I have contributed to campaigns and growth initiatives for brands such as DHL, Walmart, BMW, and Landmark Group, while also working across technology, finance, e-commerce, hospitality, healthcare, and real estate. I am especially interested in how AI is reshaping search, content, decision journeys, and marketing operations, and how businesses can use it in a commercially useful way rather than as a trend. I bring a perspective that combines business thinking with hands-on execution, with a strong focus on clarity, growth, and real-world results.

Benjamin Christie is the Founder & President of Gourmet Ads, is a globally recognized leader in digital advertising. Since establishing Gourmet Ads in 2008, he has pioneered innovative advertising solutions for food, wine, and supermarket brands worldwide. Christie is renowned for his expertise in Programmatic Advertising, Curated Advertising and Header Bidding technology, and he actively shares his knowledge and insights at industry events and conferences globally.

Igor Ivitskiy is a PhD mathematician and the founder of Doctor Ads. Drawing on 200+ scientific publications in mathematical modelling, he developed the Profit Forensics methodology, a forensic diagnostic framework for finding hidden profit leaks in high-spend advertising accounts. He was ranked #6 in PPCsurvey.com's Top 50 Most Influential PPC Experts of 2026 and won Best PPC Case in Europe at AdWorld Experience 2024. His peer-reviewed work introduces the Heuristic Ceiling, Linear-Exponential Gap, and Critical Threshold, concepts that formalize the mathematical limits of intuition-based optimization in modern paid media. Over $770M in ad budgets have been managed under his methods. He writes on AI in marketing, marketing measurement, and ad-spend efficiency in his newsletter, The Ad Profit Lab.

As a Digital Privacy Advocate and Lead SEO at Adult Advisor, I specialize in auditing digital platforms for user safety, subscription transparency, and data security. My work involves reverse-engineering complex web architectures and ensuring platforms adhere to strict consumer protection standards. With extensive experience in technical SEO and digital marketing, I help bridge the gap between user experience and web security, analyzing how online ecosystems can protect consumers from predatory billing and data breaches. I frequently share insights on technical SEO strategy, affiliate marketing, and digital privacy.

Internet marketing consultant with broad range of experience including (but not limited to) affiliate program management, email marketing, search marketing, SEO, SEM, graphic design, and website design. Interested in projects that utilize my talents well and allow me to be creative.Specialties: affiliate management, blogging, influencers, SEO & SEM, datafeeds, email marketing, graphic design, crafts and gourmet foods. Speaks regularly at affiliate and internet marketing industry events.

Surya Pratap Singh is a seasoned Digital Marketing Expert and Consultant with over 14+ years of hands-on experience in driving online growth and visibility for businesses of all sizes. Known online as SEOWithSurya, Surya has helped 1000+ clients globally achieve measurable results through strategic SEO, cutting-edge digital marketing, and data-driven growth strategies. As the Founder of Digital eSearch, Surya leads a results-oriented digital marketing agency dedicated to empowering brands with high-impact visibility, sustainable traffic growth, and enhanced ROI. His core expertise spans across Search Engine Optimization (SEO), Local SEO, Technical SEO, Link Building, Google Ads (PPC), Social Media Optimization (SMO), Online Reputation Management (ORM), and Maps SEO — all designed to help businesses dominate search results and grow organically.

With over two decades of experience shaping and scaling digital ecosystems for enterprise and franchise brands, I specialize in the intersection of SEO, AI-Search (AIO), GEO, and structured data strategy — transforming complex algorithms and emerging AI behaviors into actionable, measurable business growth. As a technical strategist and AI adoption leader, I bridge data, content, and automation to future-proof digital visibility. My work focuses on how AI-driven search, voice interfaces, and structured data are redefining discoverability, authority, and conversion — both for brands and the evolving user experience. I’ve led cross-disciplinary teams delivering top-tier results across hundreds of markets, aligning marketing operations, content systems, and analytics pipelines with modern AI-search readiness standards. My approach blends creative insight with analytical rigor, ensuring each initiative contributes to a unified performance architecture — from schema-first frameworks and entity optimization to AI-assisted content production and voice-search strategy. Recognized for thought leadership in SEO innovation, AI implementation, and structured data excellence, I actively contribute to advancing the dialogue around where organic search, automation, and generative models converge. Core Expertise: SEO & AI-Search (AIO) • Local & GEO Optimization • Structured Data & Schema Architecture • Voice Search & Conversational AI • Content Intelligence Systems • Technical SEO • Data-Driven Strategy & Analytics • AI Implementation & Automation Leadership

Steve Drury is a forward-thinking digital strategist and the founder of web-aviso, a Formby-based consultancy that has been at the forefront of search technology since 2004. Steve has transitioned from a creative background into global banking media technologies and traditional SEO to become a specialist in the next generation of digital visibility: AI Search Optimisation (AISO) and Generative Engine Optimisation (GEO). As traditional search engines evolve into AI-powered "answer engines," Steve has positioned web-aviso as a leading UK consultancy for businesses seeking to remain visible in a "zero-click" world. He specialises in ensuring that brands are not just found by algorithms, but are accurately cited, recommended, and trusted by Large Language Models (LLMs) such as ChatGPT, Perplexity, Google Gemini, and Bing Copilot. Steve’s approach to AI is uniquely colored by his extensive background in psychology and the mystery arts. An internationally respected author and consultant for professional mentalists and psychic entertainers, he understands the nuances of human perception and 'inner rapport' (the specialist publishing company he also runs). He applies these psychological principles to digital marketing, ensuring that AI-generated responses for his clients are framed with the right sentiment, positioning them as experts, local specialists, or trusted authorities. Corporate Rigour Meets Creative Innovation Before founding web-aviso, Steve managed EMEA region communication media divisions for one of the world's largest global banking corporations. This background in project management (incorporating ITIL and Six Sigma methodologies) allows him to provide SME clients with agency-level strategy and technical precision without the typical agency overheads.

Results-driven Director of Digital Advertising with 10 years of experience in developing and executing highly successful marketing strategies. Proven track record of driving revenue growth, optimizing campaigns, and maximizing ROI through data-driven decision-making. Skilled in managing cross-functional teams, conducting market research, and implementing innovative marketing initiatives.

Heidi Griffin is the Marketing Manager at ICAN Advertising, where she helps local and regional businesses get the kind of advertising reach that's historically been reserved for national brands. She builds campaigns across connected TV, streaming, local cable, and digital that place local businesses inside premium national sports inventory, including Monday Night Football and March Madness, and, starting with Super Bowl LXI in 2027, ESPN's first-ever Super Bowl simulcast, putting local brands on the same screens as the national advertisers they're competing with for attention. She also works directly with telecommunications and broadband operators, including rural and community broadband providers, on ad insertion strategy, video creative, and local marketing. She has spoken about this work as a guest on the No Commercial Breaks podcast and as a panelist at the Community Broadband Action Network conference. Before moving into marketing, Griffin spent several years as an Account Executive at ICAN, giving her strategy work a practical, sales-tested foundation rather than a purely theoretical one. Areas of expertise: local and regional advertising strategy across TV, streaming, and connected TV (CTV); getting local businesses into premium national sports inventory (NFL, NCAA, Super Bowl); telecom and broadband operator marketing and ad insertion strategy; and campaign development and execution from creative through media placement. Griffin is available to speak with media about local advertising trends, connected TV and streaming ad strategy, and telecom/broadband marketing.

A leading expert in AI visibility marketing, specifically leveraging third-party context like Reddit, YouTube, LinkedIn, and niche editorial to drive AEO results. Ewen operates a media company (Venture 4th Media), the first Reddit marketing agency (ReddVisible) and a leading AISEO agency (ScaleVisible).

Sir Yatresh Sharma is a results-driven **Associate Director in SEO** and **SEO Manager at Pingmedia**, recognized for transforming businesses through data-driven search engine optimization, AI-powered digital marketing strategies, and sustainable organic growth. With extensive experience in SEO strategy, technical optimization, content marketing, and search performance analysis, he has helped businesses across diverse industries strengthen their online presence and achieve measurable business outcomes. His expertise spans **Technical SEO, Enterprise SEO, Local SEO, E-commerce SEO, International SEO, AI SEO, Semantic SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Content Strategy, Website Audits, Competitor Analysis, Google Search Console, Google Analytics 4 (GA4), Keyword Research, Link Building, and Advanced SEO Automation**. By combining analytical thinking with innovative marketing techniques, he consistently develops strategies that improve rankings, increase qualified organic traffic, and maximize conversion opportunities. At Pingmedia, Sir Yatresh Sharma leads SEO initiatives focused on building scalable growth for startups, SMEs, and enterprise-level organizations. His approach goes beyond ranking keywords—he creates comprehensive digital ecosystems that align search visibility with business objectives, user intent, and the latest search engine algorithms. As a respected SEO mentor and digital marketing educator, he is passionate about sharing practical knowledge with aspiring marketers and professionals. His training emphasizes real-world implementation, AI-assisted workflows, technical excellence, and performance-focused SEO methodologies that prepare learners for today's competitive digital landscape. Known for his strategic mindset, leadership, and commitment to continuous innovation, Sir Yatresh Sharma stays ahead of evolving Google algorithm updates, AI search experiences, and emerging digital trends. His mission is to empower businesses with ethical, future-ready SEO strategies that generate long-term visibility, authority, and revenue. Whether optimizing enterprise websites, scaling local businesses, improving technical website health, or mentoring the next generation of digital marketers, Sir Yatresh Sharma is dedicated to delivering excellence through innovation, precision, and measurable results.

Your customers are changing how they search. Is your brand ready? Sandy Rowley is an AI SEO strategist, creator of The Rowley SEO Maneuver (Authority Hijack SEO™) — also known as the SEO Hijack Method — and author of The Little Black Book of SEO: Get Ranked or Get Lost. She is the founder of AIseo.seoauditservice.com and RenoWebDesigner.com, a digital agency recognized by Clutch, UpCity, and Google as a top-rated SEO firm. With over 27 years of experience across hundreds of industries, Sandy has navigated every major evolution in search — from early Google algorithms to today’s AI-driven results. Her proprietary methodology, the Rowley SEO Maneuver, redefined how brands capture visibility by positioning themselves directly within the authority flow of competitors — without paid advertising. Today, she is applying those same principles to the next frontier: AI search inclusion. Sandy works directly with founders, emerging brands, and growth-stage companies to solve the visibility problems that cost them leads, trust, and market share. Using her SEO Hijack Method adapted for AI, she identifies where platforms like Google AI Overviews, ChatGPT, and Perplexity currently overlook or misrepresent a brand — then builds strategies that place her clients directly inside the answers. Her approach goes beyond traditional SEO. It’s about: Understanding how authority is constructed Identifying gaps competitors don’t see Positioning brands where AI systems pull their information Her clients aren’t looking for more SEO noise. They want clarity. Strategy. Results. They want to become the brand that AI recommends — not the one buried in the links. Sandy is based in Reno, Nevada, and works with clients globally.

Innovative eCommerce and digital marketing leader with 15+ years of experience driving multi-million-dollar revenue growth through SEO, paid media, and omnichannel strategies. Proven track record in building high- performing teams and achieving up to 900% organic sales growth. Expertise in eCommerce platforms, customer retention, and performance marketing.

Connect for impactful digital strategies and growth. An award-winning expert with almost 20 years in digital marketing and e-commerce, known for transformative management and data-driven solutions. Specialized in revolutionizing digital commerce and omnichannel sales across B2B, B2B2C, and B2C sectors. eCom, ecommerce, e-commerce, digital transformation, digital marketing, cdto, cmo, cpo, product, growth

Experienced technology leader with a proven track record of driving business growth and innovation in the ad tech industry. I led cross-functional global teams (200+ engineers, 20+ PMs) Google Ads team and built AI campaigns like Performance and Search Ads. Expertise in ad tech, trust and safety, product strategy, leadership, system design, marketing, applied ML, Reinforcement Learning, LLM agents, scaling engineering teams across geographies, establishing cross company partnerships and driving revenue growth.