Zeina Kamal

I’m a data and business intelligence professional with deep experience across corporate, consulting, and academic environments. My work bridges the technical and strategic. Transforming raw data into clear narratives, tools, and outcomes that drive real-world impact. At 22squared in Tampa, I managed multi-year marketing datasets for brands like Publix, AdventHealth, and Grammarly, spearheading a migration to Snowflake to enhance data reliability and dashboard accuracy. I implemented root-cause analyses and QA protocols that boosted campaign data integrity and reduced discrepancies by 15%. In academia, I’ve advanced analytics initiatives at the University of South Florida. As a Data Analyst Graduate Assistant and now Instructional Designer Volunteer, I’ve crafted and taught Python curr...