Zack Bowlby

Zack Bowlby is the CEO & Founder of ROI Amplified, a performance marketing agency headquartered in Tampa with a second office in downtown Orlando. Named USA Today’s Top Emerging Entrepreneur in 2023, Zack has personally managed $100M+ in ad spend, guided 200+ companies, and led campaigns that have generated $1B+ in tracked client revenue over the past decade. Zack’s path into marketing started with the NFL in Indianapolis, where he learned how elite organizations think about brand, data, and scale. He later ran digital advertising for the Clearwater Marine Aquarium, which brought him to Tampa—and ultimately to launching ROI Amplified in 2017. His philosophy is simple: every channel must be accountable to revenue. That means ruthless attribution, CAC/LTV math executives trust, and c...