Yadin Katz

I'm Director of Marketing at Dex, the autonomous AI IT engineer built by the team behind SysAid. I lead go-to-market for a category-defining product: AI that doesn't just suggest answers, but investigates, plans, and executes real IT work end to end across Microsoft 365. I work daily at the intersection of AI, IT operations, and B2B growth, and I can speak to how autonomous AI is reshaping IT and MSP economics, the shift from AI copilots to true agents, outcome-based pricing models, and how modern teams market emerging technology to skeptical technical buyers.