Will Begeny

Will Begeny is a retail and consumer trends expert, ecommerce operator, and CEO of Slipcover Shop, the largest provider of custom-made furniture slipcovers in the United States. He leads the company's digital transformation, customer experience, and growth strategy, drawing on more than two decades of insights from the home furnishings industry and thousands of consumer purchasing decisions each year. Previously, Will led brand strategy for Meta's Foresight Engine, where he helped global brands understand emerging consumer behaviors, cultural shifts, and future market trends. His work sits at the intersection of consumer psychology, ecommerce, technology, and the home. A frequent media contributor, Will has appeared across television, print, and digital outlets discussing topics inclu...