Wellington Kiiru

In 2026, Wellington founded LegalTrends to address a persistent inefficiency in legal services marketing: while law firms allocate substantial resources to client acquisition, they have historically lacked access to granular, real-time demand intelligence. The platform functions as an applied intelligence layer for legal marketing, translating large-scale search behavior into actionable insights. LegalTrends enables firms to identify and track Google search queries that generate client acquisition, monitor shifts in demand across more than 275 practice areas, evaluate competitive visibility in search rankings, and assess which keywords are most strongly correlated with signed case outcomes. The system is designed to operationalize search data into performance-driven marketing decisions...