Tony Ciovacco

Tony Ciovacco is the founder of DankLog, a consumer intelligence platform for cannabis. DankLog lets people log what they consume and how it actually affected them, then turns that first-party signal into demand data the industry currently has to guess at. Cannabis is measured almost entirely at the register, so the market knows what sold and knows very little about what worked. He built it after years of tracking his own sessions and running into the mismatch at the center of the category: products are sold by strain name and potency, but people choose and remember them by effect. Closing that gap is the whole thesis. Available to talk about cannabis consumer behavior, effect-based product discovery, why potency does not predict repeat purchase, and what dispensary retail gets wrong...