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Creative director who audits websites: brand, B2B web design and AI search
Toni Kiss is co-founder and creative director of Clan of Creators, a full-service creative agency in Bucharest that works with brands across Europe and the US. He leads brand, web and campaign work and personally writes the agency's website audits. In October 2026 Clan of Creators published The Website Gap, a study of 100 B2B SaaS websites in the US and UK that compares automated audit scores with real visitor data, network traffic and the recommendations of AI assistants. Toni can speak to website audits, B2B web design, brand strategy, cookie consent and tracking, and how ChatGPT, Gemini and Perplexity decide which companies to recommend.
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