Tom Tran

I'm a marketer who transforms data into insights, big strategic ideas into tactical executions, and small investments into big returns. I love building strong brands through stories and driving growth through customer lifetime value analysis coupled with smart customer acquisition campaigns. I believe in continuous learning by running experiments and iterating. Let's connect! Areas of Focus -Marketing planning, forecasting, and budgeting -Customer analytics (customer lifetime value, customer acquisition costs, churn) -Data driven performance marketing -Media Planning, media buying, media analysis -Campaign management (auction, reserve, RFP) -Digital marketing (SEM, SEO, social media, email, mobile, video) -Qualitative and quantitative customer research (surveying, focus groups, in-dept...