TJ Mapes

I’m a digital marketing and eCommerce leader passionate about building experiences that connect brand, technology, and consumer behavior. Over the past 15+ years, I’ve helped shape DTC strategy, CRM programs, and digital product innovation across some of the most recognizable wellness and CPG brands — including Nestlé Health Science (Vital Proteins, Garden of Life, Nuun) as well as earlier ventures in apparel and digital commerce. I’m at my best where data meets creativity — translating complex tech stacks, customer insights, and operational constraints into scalable systems that drive revenue while feeling seamless for the customer. My experience spans Shopify Plus, Klaviyo, GA4, and full-stack CRM ecosystems, blending technical fluency with a strategic understanding of lifecycle mark...