T.J. Anania

For the past six years, I've built and run e-commerce operations for a vertically integrated DTC hemp brand, managing everything from email campaigns and SEO content to customer retention, podcast marketing outreach, and product development. When you're a senior leader at a small company, you learn to do a lot with a little. The results in the hemp space have been real: email campaigns that consistently outperform industry benchmarks, organic search growing to 70% of engaged sessions, and a loyal customer base who pays our service forward with word-of-mouth marketing. I'm driven by the intersection of data and empathy, using customer feedback and constant testing to build experiences that make customers feel cared for. I believe that great customer experience is a growth strategy and no...