Tim Koelzer

Tim Koelzer is Managing Partner and Co-Founder of EquiBrand Consulting, a brand and business strategy consulting firm he has led for over 25 years. He helps leadership teams at B2B, healthcare, consumer, and technology companies make the upstream strategic decisions that determine competitive advantage — including brand positioning, value proposition development, market segmentation, and growth strategy. Tim is co-author of Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation, which draws on deep-dive case studies of Amazon, Apple, Disney, Google, Nike, Starbucks, and Southwest. His client work spans Fortune 500 companies to venture-backed startups, with engagements focused on where to compete, how to win, and how to build brands that driv...