Tawni Buhler

Tawni Buhler is a marketing executive focused on helping consumer brands grow across retail, e-commerce, marketplaces, and emerging digital channels. As VP of Marketing at Plaid Enterprises, she leads integrated marketing, digital commerce, content, and brand strategy for nationally recognized brands sold through retailers, marketplaces, and direct-to-consumer channels. Her work sits at the intersection of commerce, content, and consumer behavior, particularly how AI-powered search, creator culture, and changing discovery habits are reshaping the way people find and buy products. Tawni is known for translating big industry shifts into practical, real-world marketing strategy that teams can actually execute. She regularly shares insights on modern marketing leadership, omnichannel grow...