Tana Hoffman Cook

Tana Hoffman Cook is an outdoor lifestyle expert, venture-backed entrepreneur, coach, and formerly sponsored athlete who's spent her career proving that the outdoors are the best MBA program you never knew you needed. She believes the skills you learn when decisions have real consequences - like in uncontrolled outdoor spaces - translate directly to building the life and business you actually want. Named to the Forbes Next 1000 List in 2021, she has spoken at SXSW and is the founder of ILLA Adventures, where she's helped 3,000+ women embrace uncertainty through outdoor pursuits. Her perspectives on entrepreneurship and adventure have been featured in Business Insider, Forbes, Thrive Global, and Teton Gravity Research. Based in Jackson, Wyoming, Tana continues to practice what she preac...