Svetlana Rubejov

I’m Svetlana Rubejov, the owner of Wall Decor Delights, an online wall art brand focused on building scalable product catalogs that convert. I specialize in turning creative concepts into high-performing listings across Shopify and Etsy—optimizing titles, descriptions, tags, and on-page structure to improve discoverability and drive sales while keeping branding consistent. My expertise includes Shopify store setup and product management, Etsy listing optimization, and product feed readiness for Google Shopping. I also work on practical merchandising strategies for wall art collections, including themes, bundles/sets, sizing and orientation, and seasonal launches. On the operations side, I understand print-on-demand workflows, fulfillment and shipping considerations (including cross-bor...