Steve Schonberg

Steve Schonberg has spent his career on a single craft, practiced from two sides. As a marketing and communications executive, he's repositioned brands across consumer, healthcare, nonprofit, and luxury — from Johnson & Johnson, Kraft Foods, Zumba, and Brita to the American Heart Association, where he was part of the team that built the now-iconic Go Red for Women initiative. The work was always the same: find the human truth beneath the product and turn it into campaigns that moved both culture and numbers — billions of earned media impressions, and, at Target ALS, a digital presence he grew into the second most-visited ALS site in the world. As a broadcast host and celebrity interviewer, he did the mirror image: drawing the real story out of the person across from him, live, on a...