Stella Yujin Lee

I’m the founder of LABELESS, an AI-native digital marketing agency based in Korea and Hong Kong. We work with clients across the US, Australia, New Zealand, France, Switzerland, Vietnam, Thailand, and beyond. Our work covers brand, website, and digital marketing strategy, from D2C to B2B, across fashion, beauty, food and beverage, wellness, logistics, and finance. I started LABELESS in 2020 with AI built into the way we work from the beginning. At the time, most agencies were still treating AI as a side experiment. For us, it was already part of how we built strategy, content, campaigns, and growth systems. LABELESS has been supported by Hong Kong Science and Technology Park since our early days through its incubation program. That support, along with the network and credibility that...