Stanislav Kirichenko is an independent SEO consultant and researcher with 20+ years in search and 200+ projects across complex sites. He specializes in technical SEO, AI-driven SEO automation, and measuring brand visibility in AI-powered search — how ChatGPT, Perplexity, Google AI Overviews and Yandex's Alisa cite and represent sources. His research includes a published preprint on the reproducibility of AI search visibility and methods for detecting machine-generated text in Russian. He comments on how generative AI is reshaping search, entity SEO and knowledge-graph optimization, AI-content detection, and what businesses should measure as traditional rankings give way to AI answers.