Co-Founder, Shake Stir & Mingle® — Curators of Better Living · Zero Proof Lifestyle & Hospitality Brand · Zero-Proof Playbook™ Author · Official Media Partner of Tales of the Cocktail · 400K+ Global Community
Sonya Crew is co-founder of Shake, Stir & Mingle™ (SSM), the Black, women-led lifestyle and hospitality brand known as Curators of Better Living™ — a trusted curatorial voice in zero-proof and sober-curious culture, built on a 400K+ global community and Official Media Partnerships with Tales of the Cocktail, Bar Convent Brooklyn, and NY Cocktail Expo. At SSM, she is co-creator of the proprietary SSM Method™, a five-step framework for intentional alcohol-free experiences, co-author of the Zero-Proof Playbook™, and co-developer of the SSM Standard™, the evaluation framework behind the brand's hotel, resort, and cruise line reviews. Sonya brings more than 30 years of professional experience to SSM. As an early childhood educator, she spent decades shaping the foundational years of chi...