Shlomi Beer

I’m Shlomi Beer, Co-Founder and CEO of ImpersonAlly, where we focus on exposing how brands are being exploited through paid ads, search results, and AI-generated impersonation. My work sits at the intersection of Generative AI, ad fraud, and brand trust. Fraudsters have turned ads into their most scalable weapon—using AI to clone brands, bypass ad reviews, and reach millions of users in minutes. Most companies still underestimate this risk, and most security tools were never built to detect it. Before ImpersonAlly, I was VP Data at Agoda and Start.io, co-founded Search Machines (acquired by Fareportal), and earned a PhD in Computer Science with a focus on AI. Today, I work directly with global brands to uncover real-world fraud campaigns and explain what’s actually breaking in the dig...