Shelby Jonsson

Founder and Chief Creative Officer of Fredhall Assembly, a creative and content studio that helps modern brands grow with clarity, intention, and refined storytelling. Over a decade of experience in brand development, creative direction, and digital marketing across agencies, startups, and in-house teams. Former Executive Creative Director at Bev, the female-founded canned wine brand acquired by E.J. Gallo in 2023, and co-founder of Stable Sounds, a Clio-winning music composition studio. Past work spans Nike, HBO, Uber, Estee Lauder, Lenovo, LA Fitness, Cardi B's Whipshots, H&M, Netflix, and Vogue, with creative recognized by Vogue, ADWEEK, Rolling Stone, Forbes, Billboard, Refinery29, and People.