Shayla Varnado

Shayla Varnado is a membership business expert and community architect specializing in helping founders turn their audiences into thriving, revenue-generating ecosystems. As the founder of Black Girls Wine®, she built a culturally impactful brand and society for Black women that blends lifestyle, luxury, and connection. With a background in marketing, operations, and leadership, Shayla equips entrepreneurs with the systems and strategy needed to build communities people never want to leave. Ideal Topics include but are not limited to: • Membership business models & recurring revenue • Community building & retention • Turning audiences into paying members • Founder-led brands & personal brand strategy • Luxury lifestyle branding & experiential marketing • Building cult...