Shani Wolf

Shani Wolf writes about how innovation, tech, and AI are reshaping the world - focusing on the marketing side and business impact, and on the people inside it. Wolf is a Fractional CMO and MarTech consultant with a Behavioral Sciences degree and 15 years in B2B and B2C marketing. She started her career as a Human Resources manager and tech head hunter, which is where she learned that the most interesting story is rarely the technology itself - it's how the technology changes how humans work, decide, and buy. Connecting the dots in the AI era forces marketing to choose between volume and quality. Most companies will default to volume and lose. The ones who win will do far less marketing, much better. Efficiency is the metric that matters next. Shani translates complex AI and marketi...