Shampaigne Graves

Hello, I'm Shampaigne Graves, a Dallas-based Women's Consumer Expert at Women's Research Solutions and the founder of BOLDIFI®, an accredited audio-first microschool built for aspiring female founders. My proprietary WCR4™ Method gives organizations a research framework that goes beyond demographics to decode the psychological, social, and generational forces behind women's purchasing decisions. My commentary has appeared in Newsweek, Daily Mail, Observer, Scripps News, NTD News, and MSN, covering everything from Purchase Panic at checkout to women's ethical conflicts with AI advertising, luxury spending shifts, and technology adoption gaps.