Scott Frederick

I'm a passionate, senior-level marketing professional with extensive experience and success working both strategically and tactically across all levels of an organization; a seasoned leader that has managed staffs and budgets both large and small; and a hands-on practitioner who believes in organization, marketing discipline and getting more from less. In a nutshell: I build brands, I create opportunities, and I develop business. This has resulted in multiple successful and award-winning integrated brand-building marketing programs over the past several years. I also manage transportation carrier relationships and related contracts. Some of my areas of expertise include ... * Marketing strategy * Marketing planning * Direct marketing * Customer segmentation * Customer loyalty pro...