Santhosh baskar
Founder at Yetira | Helping brands source home & lifestyle products from India with confidence
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Founder at Yetira | Helping brands source home & lifestyle products from India with confidence
Hi, I'm Santhosh Baskar, most of my international clients just call me Sandy. I was born and raised in Karur, the heartland of India's textile industry. My father is a weaver and exporter, so I grew up understanding both sides of this trade. Through my work in international business and project management, I kept seeing the same problem: small and mid-sized retailers across the US, UK, and Europe struggling to source from India. Finding the right manufacturer, managing quality, navigating compliance, it was unnecessarily hard and risky. So I built Yetira. And it's working. Our team handles the entire sourcing process end to end, so you don't have to figure it out alone. We connect retailers with the right Indian manufacturers and manage everything in between, so the only thing that c...