Santeri Ora

I'm the Founder of Superwider, where I am on a mission to make influencer marketing more transparent and effective for everyone involved. My approach is a bit different than most in this space. My academic roots are in Mathematics and Computer Science, but I have spent my entire university career obsessed with the business side of tech. I like to take that analytical mindset and apply it to the creative chaos of social media. Over the last two years, I have personally coordinated over 100 successful social media video collaborations between brands and influencers. That hands-on experience taught me exactly what works and what does not. Today, I am fully focused on sharing those insights through daily articles for Superwider, helping brands and creators build partnerships that actually...