To be a personal stylist one has to be able to first listen, empathise and then to provide the right balance of inspiration and direction. Throughout my fashion career there has been a strong notable customer service thread woven from being a temporary sales assistant, freelance fashion stylist, stylists booker, blogger to a personal stylist. When selling jeans at ilovejeans.com, the online denim store I founded, I discovered that offering a personal consultation to customers doubled our sales and gave expert credibility to our brand. Offering live chat on the website was the helping hand our customers used when purchasing online. ‘Trend Direction’ and ‘Shopping For Your Shape’ are two key content strands that run through ilovejeans.com. Through my work on ilovejeans.com and blogging, I...