Samantha Baloun

Digital marketing leader with experience guiding brand voice, audience growth, and engagement across multi-platform ecosystems. Currently serving as Director of Social Media, where I set strategy, lead and develop a high-performing team, and oversee performance for high-volume, multi-market B2B and B2C client portfolios. I excel at building cohesive digital narratives supported by analytics, audience insights, and platform best practices. My background spans content strategy, influencer partnerships, paidsocial support, and reporting frameworks, allowing me to align creative execution with measurable business outcomes whilebuilding scalable systems and team processes.