Sam Binnie

Sam is a lead writer at LGC, known for her versatility, creativity, and industry knowledge. A multi-skilled writer, she works across a spectrum of fiction and non-fiction at the company—including business books, genre fiction, industry handbooks, and memoirs. With trade knowledge, she brings key insight to every stage of the process, guiding clients through interviews and workshops to craft evocative and meaningful work. With a background in publishing, Sam ensures each project is market-ready and tailored to its target reader. In addition to her ghostwriting and editorial responsibilities, Sam is a skilled copywriter; her portfolio spans national print and radio ad campaigns, commercial non-fiction blurbs, and bestselling paperback titles. Staying closely attuned to trends in contempor...