Roy Persson

An intellectually curious leader who leverages data to develop and activate strategic marketing initiatives focused on brand, communications, and / or advertising planning. Experienced in uncovering unmet opportunities, informing messaging, shaping creative assets, evaluating effective channels, designing products, and measuring the impact of marketing efforts. Passionate about designing bespoke research, using data to develop content that resonates with target audiences, and the continual pursuit for the answer to this one simple, but complicated, question, “Why do people do the things they do?” * Research Practice Areas: Reputation & Advocacy, Public Relations & Communications, Message Development & Audience Targeting, Thought Leadership, Consumer Decision Journey, Syndi...