Roxanna Zarnegar

Culture does not live inside walls. It travels through people, cities, events, ideas, and the systems built around them.I’m Roxanna Zarnegar, Founder and CEO of RubyArt and Provenance Art & Culture Inc., Assistant Professor at Parsons School of Design, manager of a family real estate portfolio, and active equities trader. My work sits at the intersection of culture, design, technology, leadership, capital, and infrastructure.For nearly three decades, I have worked across global sport events, the art world, education, commerce, and strategic partnerships, with experience through The Olympic Games, Christie’s, Artnet, and Parsons School of Design. Across each chapter, my focus has remained consistent: how systems shape behavior, how leadership moves people through change, and how cult...