Roo Wright

I'm the founder of SignalTo.ai, an AI visibility management platform that helps businesses control how AI systems represent them. Discovery is moving into AI, and most businesses have no idea how they are being described when someone asks ChatGPT, Gemini or Perplexity about their category. Before SignalTo I spent more than 20 years in affiliate marketing and SEO, including building Bingoport.co.uk through to its acquisition by Gaming Realms in 2014. I also run BoostBox, an AI-powered affiliate marketing platform. I'm based in Brisbane and work across the Australian, New Zealand and UK markets. I'm happy to talk about generative engine optimisation and AI visibility, the shift from search traffic to AI answers, SEO and affiliate marketing, and what it takes to build and scale a SaaS bu...