Rob Irwin

11 years of B2B sales and go-to-market experience, with deep focus on the franchise industry and its technology ecosystem. Background includes account management and sales in the telecom and connectivity space, where I analyzed closed-won account data and built strategic playbooks identifying cross-sell opportunities — work that first exposed me to the franchise vertical and its unique buying dynamics. That experience led to founding a sales intelligence platform that parses Franchise Disclosure Documents (FDDs) at scale to help software and service vendors identify, target, and reach the right franchise brands. Combines hands-on sales execution with technical product development — from early data architecture research to building and running go-to-market strategy from the ground up....