Redha Alayesh

Most companies don't have a marketing problem. They have a marketing department nobody ever built. That gap is my work. I'm the founder of BMD (Building Your Marketing Department), and I've worked with more than 40 organizations on the unglamorous parts: who to hire first, what to actually measure, which processes survive the person who wrote them. Misk 20 Under 30, Saudi Leadership Society member, and Mawhiba Alumni. For reporters, I'm useful on: scoping a first marketing hire, why most marketing spend can't be traced to revenue, vanity metrics versus clarity metrics, building a department instead of renting an agency, and how all of this plays out in the Saudi market specifically. If a question sits outside what I've measured myself, I'll say so and point you to someone who has. I...