Rachel Staats

I didn't set out to become a conservation marketer. I became one because of my water bill. Years before I joined Resource Central, I was just a homeowner on the Front Range running my sprinklers on autopilot. A free Slow the Flow evaluation through my water provider showed me exactly where all that water was going, and a lot of it was landing on the sidewalk. That fall, my family and I tore out our front lawn by hand and started planting Garden In A Box kits. I was doing word of mouth marketing for this organization years before anyone ever paid me to do it. I have a degree in marketing from Elmhurst University, with a focus on advertising and public relations. My career started in the Chicago area, first at a software company, then at a park district, where I learned how to make outd...