Rachel Koren

About For over 11 years, I’ve built Cashmere Hair from the ground up into a leading luxury clip-in hair extensions brand, loved by customers around the world for its quality, innovation, and confidence-boosting results. My mission? To help women feel unstoppable, because the right hair isn’t just style, it’s power. I thrive at the intersection of brand-building, e-commerce growth, and product innovation. From developing best-selling hair care kits to designing seamless extension lines, I lead with creativity, strategy, and an obsession for customer experience. Under my leadership, Cashmere Hair has become synonymous with elegance, authenticity, and lasting quality.