Phoebe Yu

Founder & CEO of ettitude, award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. With its proprietary technologies, ettitude offers sustainable homegoods and a variety of textiles made with CleanBamboo . The manufacturing process is a clean alternative to the highly polluting cotton and viscose textiles. ettitude is Climate Neutral certified and a B Corp. Prior to ettitude, I had founded two international sourcing companies. My experience includes textile innovation, logistics, and branding. With a love of technology and sustainability, I constantly seek new ways to use emerging technologies to solve real-world problems.