Founder of New Site Agency, specialising in Shopify Plus and Framer. I build digital products and brands that connect strategy, design, and technology, helping businesses grow through smarter websites and e-commerce innovation.
As Founder and CEO of New Site Agency, I bring more than a decade of digital-product and e-commerce experience to building high-growth brands and platforms. My career has spanned product management, platform migration and solution architecture—from behind the scenes at global brands (such as Tony’s Chocolonely) to leading full-stack agency delivery across design, technology and marketing. I specialise in enterprise-grade e-commerce and website builds using Shopify Plus and Framer, enabling brands to scale internationally, optimise subscription and repeat-purchase models, and unlock data-driven growth. I’ve led migrations for major retailers, integrated complex tech stacks (ERP, OMS, PIM, CDP), and coached teams in agile delivery from discovery through go-live. My core strengths includ...
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