I'm the Chief Experience Officer and Managing Partner at Fantasy, the design and technology partner behind some of the world's most used digital products. Over the past decade I've helped launch and rebuild experiences for Disney, Google, MasterClass, Netflix, Spotify, and Salesforce, products people touch billions of times a day. I joined Fantasy in 2014 leading user experience, became Global Head of Product Design in 2015, and have run the experience practice as CXO since 2021. Earlier I created 50 Problems in 50 Days, solving one real-world design problem a day across 12 of Europe's design firms. It won D&AD's Best New Blood award and taught me how fast good design moves when you start with the person in front of you. My work now sits where AI meets product experience. I write ...