Peter Minkjan

Peter has been working in the world of search marketing since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing. That fascination has only grown now that AI is fundamentally changing the landscape: not just how people search, but how we as marketers do our work.