Paul Parnell

Paul Parnell is the founder of Level Up Roofer Marketing, a revenue-focused growth firm helping $3M+ home service businesses scale profitably using Google Ads, automation, and AI-driven follow-up systems. A former roofer turned performance marketer, Paul is the creator of the “$500 Per Hour Rule,” a practical framework built around Profit Per Sales Hour (PPSH). PPSH is designed to eliminate vanity metrics and refocus owners on what actually matters: how efficiently sales time converts into real, take-home profit. Beyond growth strategy, Paul is deeply focused on helping business owners build companies that support strong families, not compete with them. His work emphasizes sustainable scale, clear operating systems, and leadership structures that allow owners to be present at home whi...