Paul Edgeman

Paul leads marketing and brand strategy for Thrive Communities, a Pacific Northwest property management firm operating approximately 25,000 units across Washington and Oregon, with a portfolio that spans conventional and affordable housing. He speaks to multifamily marketing, renter behavior, affordable housing policy and compliance, and the operator's perspective on proptech adoption. He is also co-founder of Roost Affordable, a platform built to modernize how affordable housing is listed and compliance is managed. Paul is available to comment on rental market conditions in the Pacific Northwest, the realities of LIHTC and Section 8 operations at scale, and what it actually takes to market housing honestly in a market full of aspiration and short on inventory.