Patrizia Ranzi

I build media organizations from scratch — and I specialize in full funnel optimization. Over 10 years, I've led media and marketing transformations across luxury, beauty, CPG, pharma, and tech — creating operating models, building in-house teams, and developing data-led, AI-enabled functions that deliver real business results across every stage of the funnel. At Dolce&Gabbana Beauty, I was appointed by the CMO to lead three divisions — Media, Digital, and CRM — across the Americas. I lead a team of 7, and shape the work of 100+ people across global HQ, C-suite, retail partners, and agencies. I built the function from zero: the team, the operating model, the first-party data infrastructure, the Media Mix Model, and the RMN partnerships. I was also selected as the only regional voice...