One Less Official

When we first launched One Less, we were sure about one thing - we wanted to give back some part of what we were taking from our environemnt. That’s when we thought of the 1 tree = 1 purchase initiative. So does that mean, we plant 500 trees for every 500 products sold? Well, no. But, in partnership with Mukul Madhav Foundation, we have committed to donate part of our proceeds from each sale towards the planting of fruit-bearing trees in Panawadi, just outside the Pune district. It’s just our way of saying thank you, and taking one small stride, one less destructive action at a time.